Paid Meta Ads
Facebook & Instagram Ads Management in Metro Detroit
Paid Facebook and Instagram advertising for metro Detroit businesses. We build the campaigns, write and cut the creative, target the people close enough to actually walk in, and report on what every dollar returned. Organic tells us what deserves budget; paid puts it in front of more people.
What is included
How it works
- Campaign setup, audiences and budgets handled end to end
- Ad creative cut from content we already know performs
- Local targeting — the people near enough to actually turn up
- Clear monthly reporting on spend, reach and cost per result
- Ad spend is paid to Meta directly by you, never marked up by us
Questions
Straight answers
How much should we spend on ads?
Less than you think to start. We would rather begin small, find the one or two pieces of creative that actually pull, then scale spend behind those. Starting big on untested creative is the most common way local businesses waste an ad budget.
Is the ad spend included in your fee?
No. You pay Meta directly for the ad spend, with your own card on your own ad account, and you see every dollar of it. We charge a separate management fee. We never mark up ad spend or run it through our account — you should be able to audit it yourself at any time.
Who owns the ad account?
You do. We work inside your Business Manager as a partner. If we ever stop working together you keep the account, the pixel, the audiences and all the historical data. Agencies that run ads from their own account are holding your data hostage, whether they mean to or not.
What do the ads actually point at?
Usually the thing that makes someone walk in: a location, an offer, a menu, a booking. For a restaurant we are almost always optimising for people within a short drive, not for the biggest possible audience. Reach that cannot physically get to you is reach you paid for and wasted.
Do we need new creative for ads?
Rarely at first. The strongest ad creative is usually a post that already did well organically — it has proven it holds attention. We cut it to the formats Meta needs and put budget behind it. Purpose-built ad creative comes later, once we know what the winners have in common.
How soon will we know if it is working?
Far faster than organic — usually within two to three weeks you can see cost per result and whether it is heading the right way. That is the real advantage of paid: it buys you data quickly. What it does not do is replace the organic account underneath it.
Clients
What clients say
We are filming these now. The first client interviews go up here shortly.