Commercial Video
Commercial Video Production in Detroit, MI
A commercial is what a customer sees before they have formed any other opinion of you. We write it with you, shoot it properly, and finish it in house. You get the wide cut for your site and the vertical cuts the ad platforms need.
What is included
How it works
- Concept and script written with you, not handed to you
- Cinema-camera capture, lit and framed properly
- Colour, sound and motion graphics finished in house
- Cut down into the vertical and square versions the ad platforms need
Questions
Straight answers
What does a commercial cost?
It depends almost entirely on the shoot: one location with two people is a very different day from four locations and a cast. We quote per project after the call, and the quote is fixed. You will not get a surprise invoice.
How long does it take?
Typically two to four weeks from the go-ahead: a week of concept and scripting, a shoot day, then editing, colour and sound. Rush turnarounds are possible and we will tell you what they cost before you commit.
Do we get versions for different platforms?
Yes. Every commercial is delivered in the aspect ratios you actually need: wide for a website or TV, vertical for Reels, TikTok and Stories, square where it still matters. Cutting those down after the fact is far worse than shooting for them from the start.
Do you write the script or do we?
We write it with you. You know the business better than we ever will; we know what survives contact with a viewer who is one thumb-flick from leaving. You approve the script before anyone picks up a camera.
Clients
What clients say
We are filming these now. The first client interviews go up here shortly.